Download the free song
and support our military heroes

All proceeds from this song go directly to supporting military families.

Craig Morgan
Country Music Star & Army Veteran
Photo courtesy of Dan Harr/Music News Nashville


Through scholarships and other assistance, we give back to the spouses and children of soldiers killed or disabled in service to our country.


Bushnell donates the
first 10,000 downloads

In the past two years, Bushnell has donated $300,000 to the Folds of Honor Foundation to provide scholarships.

What Matters Most
Written by Craig Morgan

"This Ole Boy" Available NowAs a ten-year veteran of the U.S. Army’s Airborne Division and member of the Grand Ole Opry, Craig Morgan is known for hits such as “International Harvester”, “Redneck Yacht Club” and “This Ole Boy.”

Thank you for supporting
the Folds of Honor Foundation

Click below to donate any amount, from $1 to $100, to receive the “What Matters Most” song and help change lives.

Our Partners

Join these partners in the effort to leave no family behind on the field of battle.

  • Folds of Honor
  • Craig Morgan
  • Bushnell
  • NRA

The story behind
What Matters Most

Craig Morgan and Folds of Honor Come Together.

Craig Morgan and Dan Rooney

Recently, country music star Craig Morgan was introduced to Major Dan Rooney, the founder of the Folds of Honor Foundation by Bushnell. The more Craig learned about the mission to provide scholarships to the kids and spouses of disabled or fallen soldiers, the more he wanted to help.

Together with Bushnell, the parties came up with the idea to create a song as a tribute to the heroes the Folds of Honor supports.

It’s called What Matters Most, and it parallels the stories of so many who have lost loved ones defending our country.

It is the hope of Craig and Bushnell that you’ll download it, and encourage your friends to do the same. All proceeds go directly to the Folds of Honor. Donate what you can to the Folds, and tell everyone you know. With your help, we can ensure that no family is left behind on the field of battle.